Novus Loyalty IPO open date is March 17, 2026, and the IPO will close on March 20, 2026. Novus Loyalty IPO is a Book build Issue. The company plans to raise around ₹60.15 crores via IPO that comprises a fresh issue of ₹48.18 crores and an offer for sale of up to 8,20,000 equity shares with a face value of ₹10 each
The company reported revenue of ₹104.63 crores in 2025 against ₹73.61 crores in 2024. The company reported a profit of ₹3.58 crores in 2025 against a profit of ₹2.96 crores in 2024. As per the financials, the IPO investors should apply for the IPO for the long term.(The Economic Times)
Novus Loyalty IPO price band is ₹139 to ₹146 per share. The retail quota is 35%, QIB is 50%, and HNI is 15%. Novus Loyalty IPO to list on BSE on March 25, 2026. The allotment of the Novus Loyalty IPO date is March 23, 2026.(The Economic Times)
Novus Loyalty IPO Dates(IPO UPDATES)
| Event | Date |
|---|---|
| IPO Open Date | 17 March 2026 |
| IPO Close Date | 20 March 2026 |
| Basis of Allotment | 23 March 2026 |
| Refund Initiation | 24 March 2026 |
| Shares Credit to Demat | 24 March 2026 |
| Listing Date | 25 March 2026 |
Novus
The Novus Loyalty Limited IPO is an upcoming SME IPO that will be listed on the BSE SME Platform. The company provides technology-driven loyalty and rewards solutions for businesses across industries such as fintech, banking, e-commerce, FMCG, and real estate. (IPO UPDATES)
The IPO is a book-built issue of around ₹60.15 crore consisting of both a fresh issue and an offer for sale (OFS). (Business Standard)
Novus Loyalty IPO Overview
| IPO Name | Novus Loyalty IPO |
|---|---|
| Face Value | ₹10 per equity share |
| IPO Type | SME IPO |
| Issue Size | ₹60.15 Crore |
| Fresh Issue | 33,00,000 Shares |
| Offer For Sale | 8,20,000 Shares |
| Total Shares | 41,20,000 Equity Shares |
| Listing Exchange | BSE SME |
| Issue Type | Book Built Issue |
The IPO combines a fresh issue to raise capital and an OFS by existing shareholders. (Business Standard)
Novus Loyalty IPO Price Band
| Category | Details |
|---|---|
| Price Band | ₹139 – ₹146 per share |
| Lot Size | 1000 Shares |
| Retail Minimum Investment | ₹1,46,000 |
| Practical Retail Application | 2 Lots (₹2,92,000 approx.) |
Novus Loyalty IPO Lot Size
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail Minimum | 2 | 2,000 | ₹2,92,000 |
| S-HNI Minimum | 3 | 3,000 | ₹4,38,000 |
| B-HNI Minimum | 7 | 7,000 | ₹10,22,000 |
Novus Loyalty IPO Reservation
| Category | Shares |
|---|---|
| Anchor Investors | 27.43% |
| QIB | 19.66% |
| NII | 14.20% |
| Retail Investors | 33.13% |
About Novus Loyalty Limited
Novus Loyalty Limited was incorporated in 2011 and operates as a technology platform for loyalty and rewards programs.
The company provides solutions that help businesses improve customer engagement, retention, and acquisition through digital loyalty programs. (IPO UPDATES)
Key Industries Served
- Fintech
- Banking & Finance
- E-commerce
- FMCG
- Software & Technology
- Real Estate
The company’s modern loyalty platform allows businesses to create customized reward programs for customers.
Promoters of the Company
The promoters of the company are:
- Deepak Tomar
- Sweta Singh
Both promoters are also selling shares in the Offer for Sale (OFS) portion of the IPO. (The Economic Times)
Objectives of the Issue
The company plans to use the IPO proceeds for:
- Product and technology development
- Marketing and business expansion
- Hiring and operational growth
- Strategic acquisitions and partnerships
- General corporate purposes
Novus Loyalty IPO Review (May Apply / Risky?)
Positives
✔ Growing loyalty and rewards technology sector
✔ Technology-driven SaaS business model
✔ Debt-free balance sheet
✔ Diversified industry clients
Risks
⚠ Dependence on a few major clients
⚠ Data security and technology risks
⚠ SME IPOs generally have higher volatility
Novus Loyalty IPO Registrar
IPO registrar details will handle allotment and refund processing.
| Details | Information |
|---|---|
| Registrar | To be announced |
How to Apply for Novus Loyalty IPO
Investors can apply through:
- Net banking (ASBA)
- Stock brokers like Zerodha, Groww, Angel One
- UPI-based IPO applications
Steps:
- Log in to your broker account
- Select the IPO section
- Choose Novus Loyalty IPO
- Enter bid price and lot quantity
- Submit using UPI/ASBA
Conclusion
The Novus Loyalty Limited IPO is a ₹60.15 crore SME IPO scheduled to open on 17 March 2026 and list on the BSE SME Platform. The company operates in the loyalty and rewards technology sector, which is growing rapidly due to digital customer engagement trends.
However, since it is an SME IPO with a high minimum investment, investors should carefully evaluate the company’s financials and risk factors before applying.
Here are the Registered Office and Corporate/Head Office details of Novus Loyalty Limited based on the DRHP (Draft Red Herring Prospectus).
Company Details – Novus Loyalty Limited
| Particular | Details |
|---|---|
| Company Name | Novus Loyalty Limited |
| Registered Office | Unit No. 1201, 12th Floor, Lotus Corporate Park, Off Western Express Highway, Goregaon (East), Mumbai – 400063, Maharashtra, India |
| Corporate Office | Unit No. 1201, 12th Floor, Lotus Corporate Park, Off Western Express Highway, Goregaon (East), Mumbai – 400063, Maharashtra, India |
| info@novusloyalty.com | |
| Website | www.novusloyalty.com |
About the Office
The company’s registered office and corporate office are located in Mumbai, Maharashtra, which acts as the main operational and management center for the company’s loyalty and rewards technology services.
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